What Your Candy Preference Says About You – PR News Blog


By SWNS Staff
NEWS COPY with VIDEO + INFOGRAPHICS
Do you like sour candies more than other flavors? You may be an extrovert.
That’s just one of the takeaways from a new survey of 2,000 candy lovers: A person’s preference for certain sweets can tell a lot about their personality and lifestyle choices.

In addition to being outgoing (59%), sour candy connoisseurs also identified themselves as more “quirky” (53%), “funny” (50%) and “sarcastic” (51%).

Meanwhile, chocolate lovers tended to describe themselves as “optimistic” (76%) and “shy” (67%), and mint lovers were more likely to describe themselves as “thoughtful” (78%).
Conducted by OnePoll on behalf of the Jelly Belly Candy Company ahead of National Jelly Bean Day on April 22, the poll also delved into the habits and beliefs of candy lovers.
People who eat candy every day were more likely to identify as “night owls” rather than “early risers” (43% vs. 17%).
The results also suggest that Americans still have a sweet tooth. Overall, about three in four respondents (75%) eat candy at least once a week, and more than one in four (27%) say they eat it every day.
And while 42% would offer to share their sweets with friends or family, nearly two in 10 would keep them to themselves, including twice as many women as men.
The poll also asked its 2,000 respondents — all of whom expressed a fondness for jellybeans beforehand — to choose their all-time favorite jelly bean flavor for an even more specific personality mapping.
“National Jellybean Day provides one day a year for the flavor feuds that dominate the jellybean world to take center stage,” said Rob Swaigen, vice president of global marketing at Jelly Belly. Candy Company. “Whatever flavor you prefer, we love any opportunity to celebrate what makes you unique through candy.”
Sour lemon candy fanatics reflected their sharp-tongued taste preferences in their personality, with 69% identifying themselves as “honest”.
Cherry candy lovers were more likely to be dogs (38%), while butter popcorn lovers preferred cats (43%) – and cotton candy cohorts are most likely not not see themselves as animals (13%).
Age can also play a role in the type of jelly bean flavor you prefer. Nearly one in five baby boomers say licorice is their favorite, compared to just 6% of Gen Z.
For jelly pear lovers, “eccentricity” is a common personality type. Almost six in 10 agree with this description, placing them alongside fans of cherries (68%) and buttered popcorn (59%) as the most likely to consider themselves quirky.
Just because two-thirds (67%) of orange candy lovers enjoy volunteering in their spare time doesn’t mean they would donate lottery money to a charitable cause. Orange lovers were also the most likely to invest the money if they won (38%).
But cherry candy lovers are stepping off the grid. Perhaps because 79% identify as introverted, 29% would buy their own private island if they won the lottery.
“Just as no two personalities are the same, neither are two flavor preferences the same,” Swaigen said. “That’s why innovation is so important in the confectionery category, to the point where Jelly Belly currently offers over 100 flavors of jelly bean, so there’s something for everyone, whatever the palette and taste. “

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