By SWNS Staff
NEWS COPY WITH VIDEO + INFOGRAPHICS
Burgers are the go-to menu choice for one in five Americans, according to a new study.
In a survey of 2,000 self-identified burger lovers, 58% admitted to frequently ordering burgers at restaurants.
In fact, the average respondent eats about five burgers a month, with baby boomers eating the least at about three or four.
This means that the average respondent eats about 60 burgers per year.
Respondents also seemed to care more about the quality of the patty (33%) than the type of meat or plant-based ingredients it is made from (26%).
While beef patties attracted the most respondents (52%), alternative options like chicken (45%) and even vegetables (35%) weren’t far behind.
Conducted by OnePoll on behalf of White Castle, the survey found that when it came to diversifying their burger order, respondents were more likely to stick with a traditional burger than something new. or innovative (33% versus 16%).
When asked what would encourage them to deviate from their choice, one respondent replied, “something completely different from any burger I’ve ever had.”
Respondents tended to prefer ordering a burger exactly on the menu rather than customizing their own, 42% vs. 23%.
And it turns out that a new burger on a restaurant menu is the most popular way to find something different to try, according to 40% of respondents.
“The hamburger is a source of physical and emotional nourishment for so many people today,” said Lisa Ingram, President and CEO of White Castle. “It is gratifying to see the continued devotion to the classic burger, as well as the growing appetite for an ever-changing landscape of specialty burgers. Further proof that when you mix up beef, onion, pickles and a bun as your starting point, you never know where it might take you.
Nearly two-thirds (63%) of respondents are likely to try a burger that evokes nostalgia.
So it’s no surprise that a third of them say the perfect burger reminds them of good times with family and friends.
Along the same lines, it also evokes memories of bonding with family and friends (28%) and simpler times (25%).
Regardless, 80% of respondents like to eat with family and friends.
The majority (35%) said the perfect burger means they can enjoy it in their favorite setting, whether at a restaurant or at grandma’s.
Respondents would have traveled an average of 34 miles for the perfect burger, but around a third (31%) would travel more than 40 miles to satisfy their craving.
The average millennial seemed willing to travel the farthest (37 miles on average), while baby boomers were most likely to stay close to home (23 miles).
“Burgers have long been a staple of American barbecues, summer vacations and family gatherings,” Ingram said. “People crave nostalgia when sharing a burger with friends, taking them back to childhood reunions filled with memories of connection, satisfaction, and delicious bites.”