You would think something as sweet as a Pop-Tart would have a simple and humble beginning, but no. The popular candy was the result of a baking war that took place in 1963, and comedian Jerry Seinfeld is set to tell the sorted story.
Seinfeld’s latest project will be a film that tells the story of a vicious baking war between rivals Kellogg and Post in 1963. Yeah, really. There was a race to create a pastry that would change the face of breakfast forever.
According to Variety, the movie Unfrosted: the story of the pop-tart, will be written, directed and performed by Seinfeld. Set in Michigan in 1963, the film, which will debut on Netflix, is billed as a comedy and will tell “a tale of ambition, betrayal, sugar and menacing slags”.
Seinfeld said in an interview that he’s been fascinated by the tasty treat ever since it hit stores and decided to delve into the mystery behind the “war.”
“I was about 8 years old, they invented the Pop-Tart, the back of my head exploded right away”, he said on The late show in 2010. “I was in the supermarket aisle with my mom, and I was like, ‘Hey, hey, hey. everything. The hell is this?! ‘”
Thanks to his new project, and a bevy of his famous friends, Seinfeld will have answers to the method behind the Pop-Tart craze.
The Michigan Bake Wars
The whole story is quite outrageous. Apparently, Post invented a process for enclosing moist foods in foil to keep them fresh and created a toaster-cooked breakfast called “Country Squares.” Unfortunately, they announced the creation before it was ready for release. Great rival and sworn enemy Kellog caught wind of the new novelty and ran with it…faster. The Pop-Tarts hit the shelves and the rest is history.
The film is expected to star Amy Schumer, Melissa McCarthy, Jim Gaffigan, Hugh Grant, Christian Slater, James Marsden, Jack McBrayer, Tom Lennon, Adrian Martinez, Bobby Moynihan and Sarah Cooper.
Production is expected to begin in 2022, with no word on whether Seinfeld will seek authenticity and film parts of the film right here where it all took place in Michigan.